For her debut Demi Couture collection, Hermione, renowned for her botanic hand embroideries, looked to the ancient Japanese art of flower arranging, Kadō.
Rather that offering an over flowering bouquet, the tradition, literally translated as ‘way of flowers’ presents individual blossoms one at a time, building up an arrangement, allowing the viewer to enjoy each aspect of the whole.
Representing the idea of the art behind the embroidery (each dress takes months to hand paint into each pattern piece to then engineer into embroideries) and inspired by the process of Kadō, Hermione considered each piece in her collection as unique parts of a whole. Starting with a group of her most evocative and enduring silhouettes, the Demi Couture concept is founded on an idea of individual composition, allowing the bride to create something incredibly personal and specially unique.
Featuring finely pleated hand painted organza, delicately embroidered tulle in volumous skirts with hand gathered stack petticoats and large circle skirts, soft crepes, intricate embellishment and hand cut floral applique, mermaid trains and plunging necklines, each gown is considered Art Couture as it was designed, and yet is can be added to, uniquely and thoughtfully.
New volume silhouettes layer over slim fit colourful column dresses, removable dramatic overskirts are styled over party minis. Removeable sleeves, overskirts and veils offer myriad looks based on a key embroidery. The concept of layering and removing pieces from ceremony to reception presents a sustainable and modern solution for brides.
Each gown can be personalised with a special date, initial, or sentimental symbolic message and is hand made to order.
In Kadō tradition, every flower communicates a special message. It is this language of symbolism which lies at the core of Hermione de Paula and a collection celebrating artistic expression of the heart and mind.